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Luxury Craft and Art Industry in India

Luxury Craft and Art  Industry in India | by Cultural Mosaic
Written by | Gaurav Mathur , Edited By | Sneha Rajadhyaksha

India’s industrialization and participation in the modern world economy is decades old. Nevertheless, millions of Indians still depend on indigenous modes of production, traditional skills and techniques to make a living based on handmade products. These craftspeople and artisans are the backbone of the non-farming rural economy.

Despite some instances of well-known and avant- garde design houses using handmade products and successful crafts-based businesses like Swapnil Saundarya Label , the majority of craft production remains unorganized and informal with its full market potential untapped, especially by the artisan, who more often than not struggles for sustenance. Propelled by loss of markets, declining skills and difficulty catering to new markets, a large number of artisans have moved to urban centers in search of low, unskilled employment in industry.

One of the biggest issues in India is that our markets do not recognize the true value of craft. When this value is recognized, and people become willing to pay a higher price for craft-based products, it would translate into higher wages for weavers and craftspeople and act as a boost to millions of rural-based livelihood opportunities associated with this sector. The economics however is not as simple, as finally it comes down to the conflict between pricing and sales. If you out-price goods, you sell only a limited number. If you don’t give craftspeople enough work, it kills the craft. Sustainable livelihoods will ultimately depend on finding a fine balance between the two. For example: Swapnil Sauundarya Label  follows an inclusive model of capitalism, placing craft at the center of the quest for profitability and growth.

Swapnil Sauundarya Label , Launched in the year 2014, as an e-commerce brand and  is now  a Government registered  Enterprise where you can find all your wardrobe needs of  jewelry, accessories, Interior Products , Paintings , Fashion and Lifestyle books etc.  under one  roof..Swapnil Saundarya Label offers a complete lifestyle solution. The brainchild of Brother and Sister Duo  Interior Designer , Painter Rishabh Shukla and Jewellery Designer , Couturier Swapnil Shukla, Swapnil Saundarya Label  is a contemporary luxury and lifestyle brand established on social and environmentally sustainable principles.

Swapnil Saundarya Label's articles are true example of  perfectly  handcrafted Product . All the articles designed and manufactured by Swapnil Saundarya Label   comes into a category of Luxury Craft but the rates are really reasonable . On asking about their Business strategies and idea behind the set up of a Luxury Craft Enterprise, Owner , Rishabh Shukla , explained , " The Production processes used in crafts typically have a low carbon footprint and promote the use of locally available materials as well as natural and organic materials where possible.This requires low energy and sustained our environment Also, Crafts production represents an opportunity to provide a source of earning and employment for the otherwise low skilled women, thereby improving their status within the household.This way we get a chance to empower our society and can strengthen the postion of women ."

Designer and Co-Owner , Swapnil Shukla said, " Over many centuries, an extraordinary legacy has nourished Indian crafts across religious, ethnic and communal boundaries. They highlight the country’s unique cultural mosaic and offer a powerful tool for pluralism and co-existence.This way, Handicrafts embody India’s history and diversity."

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